Sales Team 6 Field Guide · Command

What we install

Training is an event. An install is a system.

Full immersion on your floor, then ninety days of governance that makes the standard survive your next busy month. You keep the cards, the records, the scoreboard, and the managers who run them.

01 · The difference

Nobody has a training problem. They have an inspection problem.

Your people have been trained. Somebody has stood in front of that room before, probably more than once. Two weeks later the room went back to what it did before, because nothing changed about what a manager checks on a Tuesday afternoon.

So an ST6 install spends very little of its time on information and almost all of it on three things: writing the standard down in language your store will use, rehearsing it live on your floor with your managers watching, and building the inspection that makes the standard the path of least resistance instead of extra work.

If your managers can't show me what was inspected yesterday, who was coached, and what the next action is — the standard doesn't exist yet, no matter what's in the binder.

02 · The install

Standard. Rehearsal. Reps. Standard held.

The same four stages we use for a new hire's first thirty days, applied to your whole store. Each one ends in something inspectable, not in a feeling about how the session went.

  1. 01

    Standard — before we arrive

    We start with your numbers, not our deck. Market share, PVR front and back, closing ratio, appointment set and show, ELR and hours per RO on the drive, and where your gross actually leaked last quarter. Then your standard gets written down: the seven control points as your store will run them, your desk rules, your follow-up cadence, your T.O. moments. You approve the language before anyone teaches it.

  2. 02

    Rehearsal — full immersion, on site

    Days on your floor with your team, not a hotel ballroom. Salespeople rehearse the guest sheet, the walkaround, the demonstration, the trial close, and the interactive trade evaluation until the words are theirs. Managers rehearse the harder part: the one-pencil desk, the four required T.O. moments plus the exit T.O., and coaching a miss in ninety seconds without taking the deal away.

  3. 03

    Reps — the first thirty days

    Cards go up. The 3-2-1 daily mission goes on a visible board by name. Managers start a written daily inspection record, save-a-deal runs weekly with an owner and a date on every issue, and Hour 4 / 24 / 72 becomes a standard on the salesperson instead of pressure on the customer. We're in your CRM and on your calls during this stretch, not waiting for a report.

  4. 04

    Standard held — days 31 to 90

    Weekly leadership working session off one shared variable-ops scoreboard. Monthly film. A 90-day governance calendar that names who inspects what, and what happens when they don't. At the end, your managers run the session and we sit in the back — or we're not done.

03 · Scope

Three depths. Same standard.

The difference between tiers is how much of the store we install and how long we stay inside the inspection — never how good the system is.

Bronze

The floor standard

  • A Field Guide installed with the sales team
  • Seven control points written to your store
  • Manager field cards for the floor
  • Thirty days of inspection support

For a store with capable managers and a floor that drifted.

Gold

The whole variable side

  • Everything in Silver
  • F&I setup and handoff built into the road to the sale
  • Service-drive advisor standard — ELR, hours, lines, ARO
  • Certified ST6 Manager development for your bench
  • Ninety days of governance plus quarterly re-inspection

For groups and for owners who want one standard across every rooftop.

Scope and investment are quoted against your store, after we've seen your numbers. Nobody's first step is a contract — start with the scorecard.

04 · What you keep

The install leaves artifacts, not memories.

Every one of these stays in your building, in your managers' hands, with your store's language on it.

  • Your written standard — the control points, desk rules, and cadence as your store runs them
  • Manager field cards for the floor, the desk, follow-up, and inspection
  • A daily inspection record your managers actually fill in
  • One shared variable-ops scoreboard and a weekly working-session agenda
  • A 90-day governance calendar with names attached
  • Your own bench: managers certified to teach the standard to the next hire
See a manager field card
An inspection card clipped and waiting under a desk lamp on a dark sales desk

05 · Fit

Who this works for, and who it doesn't.

This works

  • An owner or GM who will personally hold a manager to a standard
  • A store willing to write its process down and be measured against it
  • Managers who want a system more than they want to be the hero
  • A leadership team that will give ninety days to the ninety days

This doesn't

  • A store shopping for a two-day motivational event
  • Leadership that wants the team fixed without changing what management inspects
  • An owner who wants a library of videos nobody watches
  • Anyone who needs the answer to be "hire better people"

Before we talk scope

Score your store against the standard.

Twelve questions about the last thirty days. You get your number, your weakest pillar, and the four actions that fix it — then we have a much shorter conversation about what an install would need to cover.